BUILDING A SCALABLE ENTERPRISE ENABLEMENT SYSTEM
Case Study 3 – AstraZeneca
Challenge
A global biopharmaceutical organization needed to strengthen workforce readiness and compliance capability across two high-impact populations: physician speakers representing the company externally and a large, distributed sales organization responsible for navigating complex regulatory and ethical standards. The risk was not just engagement—it was consistency, credibility, and compliance at scale.
Approach
I designed an enterprise enablement architecture focused on governance, scalability, and sustained performance rather than one-off training.
This included:
- Building modular, role-based learning pathways for physician speakers and commercial teams
- Designing digital knowledge systems and content standards to ensure consistent, compliant messaging globally
- Developing scenario-based learning models, leadership vignettes, and interactive assessments aligned to best-practice guidance
- Partnering with legal, compliance, and commercial leadership to embed regulatory standards into everyday workflows
- Establishing renewal and measurement frameworks to track adoption, engagement, and ongoing effectiveness
Outcome
- Created a scalable, governance-driven enablement system adopted as the annual compliance and speaker training standard
- Reduced costs by replacing in-person events with digital and blended learning models
- Sustained high learner engagement across global audiences year over year
- Strengthened regulatory confidence, leadership credibility, and workforce readiness at scale
“I partnered with Stephanie on high-profile communication initiatives for nearly a decade, many of them mission-critical. She consistently turned complex projects—like a six-month training rollout, a compliance video for 2,000 sales reps, and a step-by-step communications blueprint—into flawless, effective programs. Regardless of audience, message, or budget, Stephanie always exceeded expectations.”
— Aaron Smither, Account Director, ConvenePro
