Scaling Training with Creativity and Impact
Case Study 3: Training & Compliance Programs – AstraZeneca
Challenge
AstraZeneca needed scalable, engaging training for two distinct groups: physician speakers (to replace costly in-person events) and sales representatives (to transform dense compliance training).
Approach
For the speakers bureau, I developed modular online training with scripted video and carefully structured content to retain attention. For compliance training, I created scripted vignettes with actors, added humor through exaggerated scenarios, and designed interactive assessments with best-practice guidance.
Outcome
Both programs scaled effectively, reduced costs, and maintained high learner engagement. The compliance training became the standard annual program, renewed year after year for its originality and impact.
“I partnered with Stephanie on high-profile communication initiatives for nearly a decade, many of them mission-critical. She consistently turned complex projects—like a six-month training rollout, a compliance video for 2,000 sales reps, and a step-by-step communications blueprint—into flawless, effective programs. Regardless of audience, message, or budget, Stephanie always exceeded expectations.”
— Aaron Smither, Account Director, ConvenePro
